Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Question
Chapter 1, Problem 2PA
Summary Introduction
To determine: The dimension of the customer utility function.
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true or false
Value is established by the ever-changing circumstances of the client, not by the everchanging physical characteristics of a product.
A customer's perception of ** value **is largely
determined by
What the customer knows about the firm's
unit cost of production in comparison to
A
what the firm charges its customers (retail
price).
What it costs the customer (in terms of time)
B
to search for information and evaluate
alternatives.
What it costs the customer to transfer his/
her existing brand loyalty to another brand.
The perceived benefits the customer
receives from a product in relation to what
D
it costs the customer to purchase the
product.
Factors customers use to assess quality include ________.
Group of answer choices
All of these answers
Conformance
Features
Serviceability
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- The service provider's task is to make the service tangible in one or more ways and send the right signals about quality. O True Falsearrow_forward9. Which of the following qualitative factors favors the buy choice in a make or buy decision for a part? * O quality control is critical O part is critical to product O utilization of idle capacity maintaining a long-term relationship with suppliersarrow_forwardA Customer Relationship Management System (CRMS) keeps track of customer requirements including past purchase history and preferences. True Falsearrow_forward
- Need the correct answer to this practice question I found online please selecting one of the choices below television station offers to air commercials a certain number of times during a set time slot. What is this called? CLV carbonic rotators carbon copiesarrow_forwardTo reduce uncertainty, buyers look for signals of service quality. * O True False Design contributes to a product's usefulness as well as to its looks. * O True O False Products perceived by customers as of "good value" always have relatively low prices. O True O False Price plays a key role in creating customer value and building customer relationships. O True Falsearrow_forwardRelevant Costs and Quality Improvement Lightening Bulk Company is a moving companyspecializing in transporting large items worldwide. The firm has an 85% on-time delivery rate.Thirteen percent of the items are misplaced and the remaining 2% are lost in shipping. On average,the firm incurs an additional $65 per item to track down and deliver misplaced items. Lost items costthe firm about $300 per item. Last year, the firm shipped 6,000 items with an average freight bill of$200 per item shipped.The firm’s manager is considering investing in a new scheduling and tracking system costing$125,000 per year. The new system is expected to reduce misplaced items to 1% and lost items to0.5%. Furthermore, the firm expects total sales to increase by 10% with the improved service. Theaverage contribution margin ratio on any increased sales volume, after cost savings associated witha reduction in misplaced and lost items, is expected to be 37.5%.Required1. Based on a relevant cost analysis, should…arrow_forward
- Need the correct answer to this practice question I found online please A television station offers to air commercials a certain number of times during a set time slot. What is this called? CLV > carbonic rotators carbon copiesarrow_forwardWhich of these items (computers, gasoline, cars, parking garage) would be manufactured in a Flow MPC environment? Group of answer choices Parking garage Computers Cars Gasolinearrow_forwardWhat is the fundamental challenge of dashboard design? * ensuring that users across the organization have access to it ensuring that the organization has the appropriate hardware onsite to support it ensuring that the organization has access to the latest web browsers ensuring that the required information is shown clearly on a single screen Which of the below is considered as an interface to DW? * O Portal dashboard data mart O Portal and Dashboardarrow_forward
- Your friend has visited a new restaurant in town and recommends you try it. As you have learned about service marketing, you know that you should not have too high expectations of the quality. Which of the following could be a reason for this? Select one alternative: This is because the quality of a service may vary greatly depending on who provides them and when, where and how. This is because a service cannot be stored for later sale or use. This is because you believe that good service is a personally defined characteristic. This is because a service is consumed and produced at the same time and cannot be separated from the provider of the service.arrow_forwardPlease do not give solution in image format thanku You have won two tickets to a Lady Gaga concert in Atlantic City. The concert is three days from now and you have to make travel arrangements. Calculate the reliability of each of the following options: Drive to Washington, DC, and take the bus to Atlantic City from there. Your car has a 79% chance of making it to DC. If it doesn’t make it to DC, you can hitchhike there with a 40% chance of success. The bus from Washington DC to Atlantic City has a 93% reliability.arrow_forwardmatch each variable types with its description: variables: Process input variable, Process output variable, Critical to quality, Key process output variable, Key process intput variable, description (a) a product or process requirement that is no matter to the customer (b) a product or process knob or control that affects characteristics of importance to the customer (c) a product or process knob or control that has no impact on the process (d) a product or process requirement that must be present to make the customer happy but that the customer does not know to explicitly specify (e) a product or process requirement specifically requested by the customerarrow_forward
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