Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
9th Edition
ISBN: 9781259290619
Author: Michael Baye, Jeff Prince
Publisher: McGraw-Hill Education
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Chapter 1, Problem 19PAA
To determine

To explain:

Whether new advertisement campaign is to be launched or not.

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Novartis's Prescription for Invoice ProcessingWhat do you do when you have more than 600 business units operating through 360independent affiliates in 140 countries around the world-processing complex invoices in variouslanguages and currencies? You seek out the best technology solution to make the job easier.At global pharmaceutical giant Novartis, the IT department is a strategic resource, a communityof 2,000 people serving 63,000 customers in 200 locations and 25 data centers. Because most ofthe company's invoices come from international suppliers, they have differences in design,language, taxes, and currency. Consequently, many ended up as "query items" requiring manualresolution by Novartis accounting staff-which delayed payments and made those invoicesextremely costly to process. In fact, finance personnel spent so much of their time resolvingqueried invoices that other work suffered. A solution was badly needed.To maximize its investment, Novartis needed a flexible solution that…
*First section in attached images* To support its network, Leroy Merlin prefers to build and run its own distribution facilities where possible. During 2015 and 2016, the company partnered with a developer to construct a 100,000-square-meter facility to the south of Moscow. 80% of the company's domestic suppliers are located in the Moscow area, Poulet explains, making the region an important one for both its inbound and outbound supply chain activities. To protect their purchasing power during the crisis, Russian families switched to cheaper products wherever they could. For Leroy Merlin, that meant a huge demand in its lowest-priced, "basic" product categories. For a company that already operates on an "everyday low price" basis, that meant increased pressure to keep supply chain costs down. Leroy Merlin has also worked hard to accelerate its supply chain, doubling the share of inventory that passes through its cross-dock operations to 43% this year, with plans to increase that to 55%…
Please respond to the following prompt in at least 350 words: Dean Brothers Corp. owns and operates a steel-drum manufacturing plant. Lowell Wyden, the plant superintendent, hires Best Security Patrol, Inc. (BSP), a security company, to guard the property to "deter thieves and vandals."  Some BSP security guards, as Wyden knew, carried firearms. Pete Sidell, a BSP security guard, was not certified as an armed guard but nevertheless took his gun to work. While working at the Dean Brother's Plant on October 31, 2014, Sidell fired his gun at Tyrone Gaines, in the belief that Gaines was an intruder. The bullet struck and killed Gaines. Gaines' mother filed a lawsuit claiming that her son's death was the result of BSP's negligence, for which Dean Brothers Corp. was responsible. (see liability in Agency Relationships).  1) What is the plaintiff's best argument to establish that Dean Brother's Corp. is responsible for BSP's actions? 2) What is Dean Brother's Corp. best defense?
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