Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
9th Edition
ISBN: 9781259290619
Author: Michael Baye, Jeff Prince
Publisher: McGraw-Hill Education
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Chapter 1, Problem 15PAA
To determine

To explain:

Whether the project should be adopted or not.

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We have the results from our first Facebook ad campaign. The following table summarizes the results broken down by age and whether the person seeing the add clicked through. Age 40 or under 85 Age more than 40 65 Total Clicked Through 150 Did Not Click 590 260 850 Total 675 325 1000 For our up(combing) (pun intended) campaign, I want to make it as effective as possible, a cut above all other ad campaigns! I'm thinking that since 85 (or 56.7%) of the 150 people who clicked through to our website are age 40 or less, we should focus our ads to only younger people. I'm not great with number though, and since I know you had a stats class in college, I wanted to get your opinion. Should we focus our adds only to those age 40 and under or should we do something else?
Q59 Assume that Cronos Group, a nondiscriminating monopolist of cannabis products finds that it can sell its 82nd unit of output for $12. We can surmise that the marginal Multiple Choice   revenue of the 82nd unit is less than $12.   revenue of the 82nd unit is also $12.   revenue of the 82nd unit is greater than $12.   cost of the 82nd unit is also $12.   cost cannot be calculated from the data given.
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