(d) Recommend a decision based on the use of the optimistic, conservative, and minimax regret approaches. The recommended decision using the optimistic approach is ---Select--- ---Select-- The recommended decision using the conservative approach is ---Select--- The recommended decision using the minimax regret approach is

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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(d) Recommend a decision based on the use of the optimistic, conservative, and minimax regret approaches.
The recommended decision using the optimistic approach is ---Select---
---Select---
The recommended decision using the conservative approach is
--Select---
The recommended decision using the minimax regret approach is
Transcribed Image Text:(d) Recommend a decision based on the use of the optimistic, conservative, and minimax regret approaches. The recommended decision using the optimistic approach is ---Select--- ---Select--- The recommended decision using the conservative approach is --Select--- The recommended decision using the minimax regret approach is
Southland Corporation's decision to produce a new line of recreational products resulted in the need to construct either a small plant or a large plant. The best selection of plant size depends on how the marketplace reacts to the new product line. To
conduct an analysis, marketing management has decided to view the possible long-run demand as low, medium, or high. The following payoff table shows the projected profit in millions of dollars:
Plant Size
Small
Large
Long-Run Demand
Low Medium
350
250
400
400
High
400
700
(a) What is the decision to be made, and what is the chance event for Southland's problem?
Transcribed Image Text:Southland Corporation's decision to produce a new line of recreational products resulted in the need to construct either a small plant or a large plant. The best selection of plant size depends on how the marketplace reacts to the new product line. To conduct an analysis, marketing management has decided to view the possible long-run demand as low, medium, or high. The following payoff table shows the projected profit in millions of dollars: Plant Size Small Large Long-Run Demand Low Medium 350 250 400 400 High 400 700 (a) What is the decision to be made, and what is the chance event for Southland's problem?
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