Tom Schmid is thinking about buying a Nordic ski machine. The three factors important to him are price, ease of use, and the ability to store the exercise equipment in a closet when he is done using it. Given the following data, help Tom determine the best machine for him: FACTOR WEIGHTS FACTOR IMPORTANCE WEIGHT Price 0.9 Ease of use 0.75 Storage 0.6 FACTOR EVALUATIONS FACTOR PROFESSIONAL NORDIC SKIER ECONO NORDIC SKIER Price 0.5 0.8 Ease of use 0.95 0.6 Storage 0.9 0.7

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
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Chapter19: Pricing Concepts
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Problem 6DRQ
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Problem#1
Tom Schmid is thinking about buying a Nordic ski machine. The three factors important to him are price,
ease of use, and the ability to store the exercise equipment in a closet when he is done using it. Given the
following data, help Tom determine the best machine for him:
FACTOR WEIGHTS
FACTOR
IMPORTANCE WEIGHT
Price
0.9
Ease of use
Storage
0.75
0.6
FACTOR EVALUATIONS
FACTOR
PROFESSIONAL NORDIC SKIER
ECONO NORDIC SKIER
Price
0.5
0.8
Ease of use 0.95
0.6
Storage
0.9
0.7
Transcribed Image Text:Problem#1 Tom Schmid is thinking about buying a Nordic ski machine. The three factors important to him are price, ease of use, and the ability to store the exercise equipment in a closet when he is done using it. Given the following data, help Tom determine the best machine for him: FACTOR WEIGHTS FACTOR IMPORTANCE WEIGHT Price 0.9 Ease of use Storage 0.75 0.6 FACTOR EVALUATIONS FACTOR PROFESSIONAL NORDIC SKIER ECONO NORDIC SKIER Price 0.5 0.8 Ease of use 0.95 0.6 Storage 0.9 0.7
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