Why is it difficult to determine reference prices? Consider a new pizza restaurant opening near a small town university. What challenges would the restaurant’s marketers encounter as they attempt to determine their customers’ reference prices? How could they find this information?
Why is it difficult to determine reference prices? Consider a new pizza restaurant opening near a small town university. What challenges would the restaurant’s marketers encounter as they attempt to determine their customers’ reference prices? How could they find this information?
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
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Why is it difficult to determine reference prices? Consider a new pizza restaurant opening near a small town university. What challenges would the restaurant’s marketers encounter as they attempt to determine their customers’ reference prices? How could they find this information?
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