Rubric Dimension Introduction Discussion Description Background and context are clear and well-developed. The purpose/aim and organization (10 marks) of the submission are clearly articulated. The central points of the report are conveyed. There is a significant level of critical analysis and an excellent understanding of the topic. (45 marks) Examples were provided and supported with evidence. Arguments/findings are highly relevant to the Project, presented clearly and logically, and supported with evidence. All Conclusion Reference list implications are presented, as well as relevant and logically described. The link between theory and practice is clearly and logically presented. The conclusion is clear, relevant, and well-developed. The purpose and findings were (8 marks) stated. No new information was presented. Summarization exceeds the expectation and standards required. A list of sources and in-text citations. Only cited sources are to be included in the reference (10 marks) list. Quality of writing (5 marks) A minimum of eight (8) scholarly/peer-reviewed references were cited 1. Appropriate for the context of the Project 2. References produced in the last 10 years 3. Used effectively in the Project 4. Written using APA 7 The Project is coherently organized and easy to follow. Arguments and claims are logical, clear, and well-structured. There are no punctuation, spelling, or grammatical errors, and technical terms are clearly defined.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

BECT is a mid-sized fashion retailer offering apparel, cosmetics, and accessories. It sources its products from suppliers in Vietnam, Spain, and Brazil. The company was founded in 2022 in response to the community's need for the newest and most distinctive fashion trends. Shops were stocking a wide range of out-of-date clothing in the same designs. Four sisters own and run it. It's situated in Gros Islet, St. Lucia's Rodney Bay Plaza. The business also offers its products through its online platform. The company targets customers between the ages of 18 and 40 and offers services to men, women, and children. It offers dresses, blouses, pants, skirts, blazers, tops, belts, scarves, socks, hats, purses, and swimwear for ladies and girls. Shirts, pants, jeans, shorts, and swimwear for men and boys are also available. The range of prices is XCD 20 to XCD 3000. The company aims to give its customers premium, upscale, and fashionable items.

Explain three S.M.A.R.T online objectives for the company

What plan to support R.A.C.E digital marketing planning framework to monitor and measure your performance based on the three objectives