Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation
Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments:
1. lifestyle profile
2. product-specific profile
3. General life style segmentation
4. Product-specific segmentation
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Step 1: Introduction Step (Advertisement Concept) -
VIEWStep 2: Explanation on those examples which are based on Lifestyle Profile Market Segment -
VIEWStep 3: Explanation on those examples which are based on Product-Specific Profile Market Segment -
VIEWStep 4: Explanation on those examples which are based on General Life Style Segmentation Market Segment -
VIEWStep 5: Explanation on those types of examples which are based on Product-specific segmentation -
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