Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case. 250 words max. per persuasion principle
During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu.
‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually
becoming more popular in other countries, far beyond Japan. A quick search on Google tells you
that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is
far from saturated. To substantiate this hunch, you are going to apply what we learned during our
Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself
would be a viable endeavour. Your first step will be to determine and develop your value
proposition.
Which of Cialdini’s persuasion principle(s) will be at the core of your marketing
communication? Why do you think this/these will be the most effective one(s) in
persuading your target audience to buy your product? Apply at least two of Cialdini’s
persuasion principles to this case.
250 words max. per persuasion principle
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