Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?

Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter1: Exploring The World Of Business And Economics

Section: Chapter Questions

Problem 4DQ

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