Communicating your value proposition 4. a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words max. b. Additionally, what kind of promotional efforts will you be deploying in order to meet your communication objective? Explain your pick. 150 words max. c. Do these promotional efforts qualify as push marketing or pull marketing? Explain your answer. 150 words max.
During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu.
‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually
becoming more popular in other countries, far beyond Japan. A quick search on Google tells you
that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is
far from saturated. To substantiate this hunch, you are going to apply what we learned during our
Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself
would be a viable endeavour. Your first step will be to determine and develop your value
proposition.
Communicating your value proposition
4.
a. Establish your communication objective. On which of the five levels of the Hierarchy of
Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing?
Explain why you believe this communication objective suits your product in this stage
best.
250 words max.
b. Additionally, what kind of promotional efforts will you be deploying in order to meet your
communication objective? Explain your pick.
150 words max.
c. Do these promotional efforts qualify as push marketing or pull marketing? Explain your
answer.
150 words max.
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