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- Descfibe how marketers structure o,gonlzotlons fo, new andexisting product management.2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of description6 For Clear Segment (CS) company TAM is 500K with the Premium Segment being 20% of themarket, the Midsegment being 25%, and the Budget Segment 55% of the market.The premium version of CS’s offering is sold for $1000 with a 60% UCM; the middle versionis sold for $600 with a 35% margin, and the budget version is sold for $300 with a 20% margin. Calculate the market sizes, Product UCMs, and possible contributions of eachsegment.
- 1. Explain segmentation in marketing with example..(a) Conduct market segmentation by using the variable “Benefit” for establishing a newrestaurant outlet (at least 8 segments).olduq bes toitesineyro niaisvbA A Task 4 gnits Direction: Give at least three (3) examples of a product or brand. Identify the type of promotional tools used for these products or brands. What do you think is the reason why they choose these arh to g 2A ieivolot promotional tools? i ileuau Product/Brand Promotional Tools Reason 1. lsm lo noinofni o hiw fouborg a lo oyud Isitq diw noiteoinummos le1o na ai 2. as boinew sda linu obrop odt 2nibangon 15dond sisko lsot s deinadqsS of bodler eodiA dsinedqoX bib alont lenohomong 1sdW 29onsbiasA edeol ai tmu a gnilla2 lanoero A noitomort estea 3.
- 2/List and discuss the major bases for segmenting consumer and business markets. (Market segmentation). P. 213TMO O 109 B/s O &a al 79% O 11:30 am f Environmental... Mktg. P304-Environmental Marketing (Asynchronous learning) Quiz Assignment #3 General Directions: Perform market segmentation and Marketing mix strategies of the following Green products. Eco- bag b. Windmill C. Solar Panel Use the following tables: Market segmentation Demographic Segmentation Geographic Segmentation Behavioral Psychographic Segmentation Green Products Segmentation Есо-Bag Windmill Solar Panel Marketing Mix Strategy Marketing Mix Product Pricing Placement Promotion Есо-Ваg Windmill Solar Panel >The New Beetle Case: 1. Examine the VW’s segmentation strategy for the New Beetle. Explain which marketsegment(s) VW should target and why.2. Describe the appropriate positioning for the market segment(s), taking into account therelevant competitive options for the consumers.3. How would the various components of the marketing strategy (product design, pricing,distribution and promotion) be impacted by the positioning?
- Select a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.Module: Marketing Strategies; 1. Discuss how the demographic and lifestyle variables can be used to segment the consumer market using Living Standards Measure Methods.1. Identify a firm using urgency as a basis for segmentation and discuss how such firm implemented such segmentation basis. 2. Identify a firm using location as a basis for segmentation and describe how such firm benefited from such segmentation strategy. 3. Find a firm using lifestyle as a basis of consumer market segmentation and discuss how the firm is benefited from such segmentation strategy. X Cov