As a vendor of organic produce and a new entrepreneurr you learned the senior manager of a cafeteria is Mr. Hightower. Upon learning this information, your next step is to meet with the senior manager as soon as possible to discuss the benefits of organic produce, and how you and your team can provide the best service to Mr. Hightower and his staff in a very cost-effective manner. In regards to this showcase prospecting approaches in qualifying and addressing customer’s need, demonstrate relationship selling behavior and techniques, illustrate the purchase type for this product, discuss the sales presentation types one can use to sell this product,a ddress the types of objections Mr. Hightower and his staff will have and how you will overcome them, demonstrate how one can gain commitment, and how to strategically close the sale.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
icon
Related questions
Question

As a vendor of organic produce and a new entrepreneurr you learned the senior manager of a cafeteria is Mr. Hightower. Upon learning this information, your next step is to meet with the senior manager as soon as possible to discuss the benefits of organic produce, and how you and your team can provide the best service to Mr. Hightower and his staff in a very cost-effective manner.

In regards to this showcase prospecting approaches in qualifying and addressing customer’s need, demonstrate relationship selling behavior and techniques, illustrate the purchase type for this product, discuss the sales presentation types one can use to sell this product,a ddress the types of objections Mr. Hightower and his staff will have and how you will overcome them, demonstrate how one can gain commitment, and how to strategically close the sale.

 

Expert Solution
steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Product life cycle
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing