Take a market that is still has scope for innovation – such as the provision of new services on the web – and investigate the entrepreneurial strategies that might be available for entering such a market. Identify those strategies, if any, that are more likely to deliver sustainable competitive advantage.

Take a market that is still has scope for innovation – such as the provision of new services on the web – and investigate the entrepreneurial strategies that might be available for entering such a market. Identify those strategies, if any, that are more likely to deliver sustainable competitive advantage.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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Take a market that is still has scope for innovation – such as the provision of new services on the web – and investigate the entrepreneurial strategies that might be available for entering such a market. Identify those strategies, if any, that are more likely to deliver sustainable competitive advantage.

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