-I-n-s-t-r-u-c-t-i-o-n-:- -s-t-u-d-y- -b-o-t-h- -c-o-m-p-a-n-y- -(-m-c-d-o-n-a-l-d-,- -j-o-l-l-i-b-e-e-)- t-h-e-n- -f-i-n-d- -a- -r-e-c-o-m-m-e-n-d-a-t-i-o-n- -f-o-r- -K-F-C- -c-o-n-s-i-d-e-r-i-n-g- -i-t-s- -c-o-m-p-e-t-i-t-o-r-s- -(-m-c-d-o-n-a-l-d -a-n--d- -jo-l-l-i-b-e-e-)- -f-o-r -e-a-c-h- (11) -a-s-p-e-c-t- -m-e-n-t-i-o-n-s- -b-e-l-o-w--P-r-i-c-i-n-g- -s-t-r-a-t-e-g-y- (-5-a-n-s-w-e-r-)-p-r-o-m-o-t-i-o-n-a-l- -a-c-t-i-v-i-t-i-e-s- (-5-a-n-s-w-e-r-)-c-u-s-t-m-e-r- -s-e-r-v-i-c-e- -i-n-i-t-i-a-t-i-v-e- - (-5-a-n-s-w-e-r-)-l-o-y-a-l-t-y- -p-r-o-g-r-a-m- (-5-a-n-s-w-e-r-)-L-o-c-a-l- -m-e-n-u- -a-d-a-p-t-a-t-i-o-n- -(-p-h-i-l-i-p-p-i-n-e-s-)- (-5-a-n-s-w-e-r-)-o-p-e-r-a-t-i-o-n-a-l- -e-f-f-i-c-i-e-n-c-y- (-5-a-n-s-w-e-r-)-s-u-p-p-l-y- -c-h-a-i-n- -m-a-n-a-g-e-m-e-n-t- (-5-a-n-s-w-e-r-)-D-i-g-i-t-a-l- -p-r-e-s-e-n-c-e- - (-5-a-n-s-w-e-r-)-c-o-m-m-u-n-i--t--y- -e-n-g-a-g--e-m-e-n-t- - (-5-a-n-s-w-e-r-)-b-r-a-n-d-i-n-g- -a-n-d- -m-a-r-k-e-t-i-n-g- (-5-a-n-s-w-e-r-)-m-e-n-u- -o-f-f-e-r-i-n-g- (-5-a-n-s-w-e-r-)-N-o-t-e-:- -I- -d-o-n-'-t- -n-e-e-d- -a- -l-o-n-g- -a-n-s-w-e-r- -j-u-s-t- -a- -b-u-l-l-e-t- -p-o-i-n-t-s- -a-n-s-w-e-r- -(-a-n-s-w-e-r- -i-t- -i-n- -P-h-i-l-i-p-p-i-n-e-s- -b-a-s-e- -m-a-r-k-e-t-)-

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Answered: -I-n-s-t-r-u-c-t-i-o-n-:- -s-t-u-d-y-…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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-I-n-s-t-r-u-c-t-i-o-n-:- -s-t-u-d-y- -b-o-t-h- -c-o-m-p-a-n-y- -(-m-c-d-o-n-a-l-d-,- -j-o-l-l-i-b-e-e-)- t-h-e-n- -f-i-n-d- -a- -r-e-c-o-m-m-e-n-d-a-t-i-o-n- -f-o-r- -K-F-C- -c-o-n-s-i-d-e-r-i-n-g- -i-t-s- -c-o-m-p-e-t-i-t-o-r-s- -(-m-c-d-o-n-a-l-d -a-n--d- -jo-l-l-i-b-e-e-)- -f-o-r -e-a-c-h- (11) -a-s-p-e-c-t- -m-e-n-t-i-o-n-s- -b-e-l-o-w-

-P-r-i-c-i-n-g- -s-t-r-a-t-e-g-y- (-5-a-n-s-w-e-r-)
-p-r-o-m-o-t-i-o-n-a-l- -a-c-t-i-v-i-t-i-e-s- (-5-a-n-s-w-e-r-)
-c-u-s-t-m-e-r- -s-e-r-v-i-c-e- -i-n-i-t-i-a-t-i-v-e- - (-5-a-n-s-w-e-r-)
-l-o-y-a-l-t-y- -p-r-o-g-r-a-m- (-5-a-n-s-w-e-r-)
-L-o-c-a-l- -m-e-n-u- -a-d-a-p-t-a-t-i-o-n- -(-p-h-i-l-i-p-p-i-n-e-s-)- (-5-a-n-s-w-e-r-)
-o-p-e-r-a-t-i-o-n-a-l- -e-f-f-i-c-i-e-n-c-y- (-5-a-n-s-w-e-r-)
-s-u-p-p-l-y- -c-h-a-i-n- -m-a-n-a-g-e-m-e-n-t- (-5-a-n-s-w-e-r-)
-D-i-g-i-t-a-l- -p-r-e-s-e-n-c-e- - (-5-a-n-s-w-e-r-)
-c-o-m-m-u-n-i--t--y- -e-n-g-a-g--e-m-e-n-t- - (-5-a-n-s-w-e-r-)
-b-r-a-n-d-i-n-g- -a-n-d- -m-a-r-k-e-t-i-n-g- (-5-a-n-s-w-e-r-)
-m-e-n-u- -o-f-f-e-r-i-n-g- (-5-a-n-s-w-e-r-)

-N-o-t-e-:- -I- -d-o-n-'-t- -n-e-e-d- -a- -l-o-n-g- -a-n-s-w-e-r- -j-u-s-t- -a- -b-u-l-l-e-t- -p-o-i-n-t-s- -a-n-s-w-e-r- -(-a-n-s-w-e-r- -i-t- -i-n- -P-h-i-l-i-p-p-i-n-e-s- -b-a-s-e- -m-a-r-k-e-t-)-

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