Suppose you are working as a business analyst for a company’s e-commerce website for a manufacturer or retailer (of your choice). Analyze the balance between partnering with portals and providing equivalent services from your own independent website.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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Suppose you are working as a business analyst for a company’s e-commerce website for a manufacturer or retailer (of your choice). Analyze the balance between partnering with portals and providing equivalent services from your own independent website.
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