Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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Concept explainers

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

Question

Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?
What is the role of a brand extension (for most brands, not just KFC)?
Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not?
Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?
Could this be a new product that KFC could also launch successfully in other countries?
What other brand extension ideas do you have for KFC?

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Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand? What is the role of a brand extension (for most brands, not just KFC)? Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not? Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong? 5. Could this be a new product that KFC could also launch successfully in India?
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