Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand? What is the role of a brand extension (for most brands, not just KFC)? Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not? Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong? 5. Could this be a new product that KFC could also launch successfully in India?
Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand? What is the role of a brand extension (for most brands, not just KFC)? Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not? Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong? 5. Could this be a new product that KFC could also launch successfully in India?
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
Problem 2C
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- Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?
- What is the role of a brand extension (for most brands, not just KFC)?
- Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not?
- Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?
5. Could this be a new product that KFC could also launch successfully in India?
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