The "We Believe" brand video campaign from Gillette sparked conversation and controversy by suggesting that now is the time for men to "be better," and move on from the toxic masculinity that is a cultural focus right now. Gillette launched in January a movie with a plot in which the brand is more at the periphery rather than at the center of the ad. the video takes the company's 30-year-old slogan, "The Best a Man Can Get," and shows how men can do better by pointing out toxic behavior when they see, intervening when appropriate, and protecting their children from bullies. this is an example of * Slice of life execution Animation execution Story telling executions Testimonial execution
The "We Believe" brand video campaign from Gillette sparked conversation and controversy by suggesting that now is the time for men to "be better," and move on from the toxic masculinity that is a cultural focus right now. Gillette launched in January a movie with a plot in which the brand is more at the periphery rather than at the center of the ad. the video takes the company's 30-year-old slogan, "The Best a Man Can Get," and shows how men can do better by pointing out toxic behavior when they see, intervening when appropriate, and protecting their children from bullies. this is an example of * Slice of life execution Animation execution Story telling executions Testimonial execution
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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