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- Question 5.2 Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Discuss in detail the importance of behavioural segmentation to any business in general.Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method? https://youtu.be/-z-RWTvckkIQ6) Explain Market Segmentation Theory.
- 5. What are the factors that have made market segmentation one of the most dominant approaches to market strategy in recent years? (Short answer)Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?The correct answer is: Marketing Information System Question 8 Incorrect Mark 0.00 out of 1.00 12. All the followings are true regarding the marketing process except: a. Only those who work in the traditional marketing department are charged with performing marketing activities b. Marketing is involved whenever individuals or organizations have a choice to make C. Any individual inside of an organization who can potentially win or lose customers is in marketing d. Any set of activities attempting to influence consumer choice is marketing The correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities
- Research topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. What are the pros and cons of this topic?QUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.Question 5.1Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation.
- Question A marketer may use both marketing research and marketing intelligence for the purpose of decision-making. Define the meaning of both terms, and discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer. Please use appropriate examples to show the usefulness of these tools? Why do companies need marketing information, and what provides marketers with the information that they need?One plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development. Question: Discuss different types/sources of secondary-data, that can be used by One plus?Research topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. The Background: What is the background/nature of this topic?