Can you guys help me on this? Thank you! In your responses to your classmates: Tell them two strategies of Negative Messages they used well and how. Next, share one component (quote it from their email) of their email that needs improvement regarding delivering Negative Messages. Explain why this is not the best negative news strategy, and offer an example of how it could be revised (give the exact words you would use to improve the email). Here is my classmate's work:
Can you guys help me on this? Thank you! In your responses to your classmates: Tell them two strategies of Negative Messages they used well and how. Next, share one component (quote it from their email) of their email that needs improvement regarding delivering Negative Messages. Explain why this is not the best negative news strategy, and offer an example of how it could be revised (give the exact words you would use to improve the email). Here is my classmate's work:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can you guys help me on this? Thank you!
In your responses to your classmates: Tell them two strategies of Negative Messages they used well and how. Next, share one component (quote it from their email) of their email that needs improvement regarding delivering Negative Messages. Explain why this is not the best negative news strategy, and offer an example of how it could be revised (give the exact words you would use to improve the email).
Here is my classmate's work:
Transcribed Image Text:Dear Mr. Simmons,
Thank you for choosing our rugged smartphone cases to protect your device. We're sorry to hear about your
unfortunate incident involving a 900-pound boar.
Upon reviewing your request, we regret to inform you that our guarantee covers damage from drops up to 6 feet,
spills, being crushed by objects up to 100 pounds, and damage by common household pets. Unfortunately, the
incident with the boar falls outside these parameters, as it involves an animal far exceeding our specified weight
limit for protection.
While we can't fulfill the reimbursement in this case, we value your support and would like to offer you a discount
on your next purchase. This gesture is our way of helping you secure protection for a future device.
If you have any questions or need further assistance, please feel free to reach out. We're here to help.
Best,
Khoi Pham
Customer Support Team
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VIEWStep 2: Explain Positive Aspects: Clear Explanation of Policy Limits: The email effectively communicates the
VIEWStep 3: Explain Area for Improvement: The component of the email that could be improved is the explanation
VIEWStep 4: Explain Revised Component: "While we understand the unfortunate incident with the 900-pound boar an
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