In management science, as with many things, "new" is not always "better" and "analysis" doesn't always beat "intuition." To apply management science correctly, it is important to understand the relative advantages of intuition and analysis in a given situation and to be able to judge whether the benefits of an optimal solution are worth the time and effort needed to find the optimal solution. Review On Social Network Analysis in a Supply Chain Context In this paper, Borgatti and Li (2009) explore the application of a relatively new and very active field of study, social network analysis (SNA), to some long-standing supply chain management (SCM) problems. They argue that the application of SNA to SCM offers significant benefits to the companies that are willing to explore this new frontier. Post your analysis of the methods presented by Borgatti and Li (2009). At a minimum, be sure to address the following: Choose one application of SNA to SCM that you consider most promising and explain why. Choose one application of SNA to SCM that you consider least promising and explain why. Do you believe that any of the applications proposed by Borgatti and Li (2009) will prove to be superior to the intuitive judgments that people have always used? Why or why not? Even if one or more of the applications proposed by Borgatti and Li (2009) prove to be objectively superior to judgments, do you think that these applications will be accepted and applied by supply chain managers and their superiors? Why or why not?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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In management science, as with many things, "new" is not always "better" and "analysis" doesn't always beat "intuition." To apply management science correctly, it is important to understand the relative advantages of intuition and analysis in a given situation and to be able to judge whether the benefits of an optimal solution are worth the time and effort needed to find the optimal solution.

Review On Social Network Analysis in a Supply Chain Context

In this paper, Borgatti and Li (2009) explore the application of a relatively new and very active field of study, social network analysis (SNA), to some long-standing supply chain management (SCM) problems. They argue that the application of SNA to SCM offers significant benefits to the companies that are willing to explore this new frontier.

Post your analysis of the methods presented by Borgatti and Li (2009). At a minimum, be sure to address the following:

Choose one application of SNA to SCM that you consider most promising and explain why.
Choose one application of SNA to SCM that you consider least promising and explain why.
Do you believe that any of the applications proposed by Borgatti and Li (2009) will prove to be superior to the intuitive judgments that people have always used? Why or why not?
Even if one or more of the applications proposed by Borgatti and Li (2009) prove to be objectively superior to judgments, do you think that these applications will be accepted and applied by supply chain managers and their superiors? Why or why not?

Reference: Borgatti, S. P., & Li, X. (2009). On social network analysis in a supply chain context. Journal of Supply Chain Management, 45(2), 5–22.

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