How do Eaton’s business-to-business marketing efforts differ from those of companies targeting final customers?
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- What is the role of integrated marketing communications(IMC) in a firm’s overall marketing strategy? When executedwell, what are its benefits?Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor differ from those offered by a chemist regarding these characteristics?In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
- How relevant is the traditional marketing mix theory, when deploying your business over the Internet.Who is Coca-Cola's target audience?BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?
- How can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?In your own words, what is marketing? Write down your definition. Does your definition include such key concepts as customer value and relationships?Hands-On Marketing: Crafting a Simple Strategic Plan Select a retail establishment you will use for analysis. Identify its direct competitors, its target market and positioning, its strategy with respects to its competitors, its retail formats and its bases for developing a competitive advantage relative to its competitors. Outline the retailer's strengths, weaknesses, opportunities and threats relative to its competitors. Pick a specific market which the company does not operates/caters and make a recommendation of whether the retailer should enter the market and if so, how it should do so. Below is the prescribed format to be accomplished and submitted on or before the Final Examination period. Name of Retail Establishment Target Market Market Position Current Retail Format Situational Analysis (SWOT) Recommended Strategies