What is the role of integrated marketing communications(IMC) in a firm’s overall marketing strategy? When executedwell, what are its benefits?
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What is the role of integrated marketing communications
(IMC) in a firm’s overall marketing strategy? When executed
well, what are its benefits?
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- Explain the core components of a Customer Relationship Management (CRM) system. How do these components work together to enhance customer interactions and relationships?What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices?Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor differ from those offered by a chemist regarding these characteristics?
- Enhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?What is Business-to-consumer (B-to-C) online marketing—Businesses?Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.
- What is integrated marketing communications and how does a company go about implementing it ?Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?Concept Integration. Should companies involve theirmarketing channels in the design of their customercommunication programs? What are the advantages anddisadvantages of doing so?
- The marketing mix refers to the set of tactical tools or elements that a company uses to promote its products or services to its target market. Explain FOUR (4) components of the marketing mix.Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. what are the objectives of the business/organization (speak on any business/organization) justify your response by identifying four core marketing concepts that are applied to achieve these or which core marketing concepts could be applied to achieve the organization's objectives better?