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What characteristics of Relationship Marketing does Apple Company used? How do they strategize effectively?
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- By implementing relationship marketing tactics and approaches, Switch can demonstrate to their stakeholders that they care for existing customers as much as new ones, and that long‐term customer satisfaction is their business’s main objective. Evaluate whether Switch have applied the focus areas of relationship marketing, by comprehensively discussing the following elements: Individual customer approach Customer knowledgeWhy have we seen more evidence of widespread ethical marketing dilemmas within firms today? What is an ethical marketing dilemma that you see a firm having to face?How can a manager stay up-to-date with the latest trends and developments in marketing distribution ?
- What is meant by the term “relationship marketing” and what is one of the main drivers in making this a major foundation of successful marketing in the 21st Century?5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.