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- Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. Explain how you can use the part-list-cueing effect in your ads?Describe the different waysthat advertisers appeal toconsumers.Who/What appears in the ads? Why do you think they were chosen to appear onthe ads? What impact do these figures have to influence the audience?
- 1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?1. There are, of course, people of most lifestyle types in all European countries, but their numbers vary. Try to determine which lifestyles are the most common in some European countries that you know. 2. If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?What are the (dis)advantages of using popular musicin advertisements? Original music?
- Whal is guerrilla marlketing? Whal is ambient advertising?You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic and 4 PsychographicsExplain all options. A manufacturer of outdoor mountain bikes decides it wants to attract performance-driven young mates who adopt a healthy and adventurous lifestyle. It represents the company's. Multiple choice Segmentation variable Target market Marketing mix Advertising mix Product concept
- Find TV Commercial or Print ad (at least three) focusing on Id Ego Super Ego Find three ads (print or TVC’s) bearing Lifestyle profiles Product-specific profiles General lifestyle segmentation Product-specific segmentationSet one informational objective of a PR campaign of s-tech intel smart watchDove’s parent company Unilever owns Axe andowned, at the time the campaigns launched, Slimfast.Does this make the Dove Real Beauty and DoveSketch campaigns a sham? Or can the campaignsstill be authentic?