Analyse the advertising andcommunicationthat the company uses tocommunicate with the consumers of yourchosen breakfast cereal2.1 Choose any product advert orcommunication and evaluate theconsumption-specific basesof segmentation that was applied.2.2 Find adverts with examples of how thecompany is aiming to provide customervalue, ensure customer satisfaction, buildcustomer trust, and secure customerretention2.3 Do you think that the company hasmanaged to get a competitive advantagein marketingthis product? Motivate your answer.

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Answered: Analyse the advertising and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases