EveryDay Co. is a 24-hours grocery chain operated by you and other 2 partners. It is said that after launching the company, manydisagreements arise due to the fact that each partner has its own way of running the business. Based on the case above, kindlyanswer the following questions.1. If you were to launch the company today, outline what steps you would need to prevent such things to happen.2. Given the case above, who is your target market?3. Which industry would it fall under? Is it a profitable industry?4. Who is your primary competitors?5. How can you gain competitive advantage over your competitors knowing that you are a new entrant in the industry?

Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…

Answered: EveryDay Co. is a 24-hours grocery…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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