create a Data Collection for a research methodology this must include Identify the instrument(s) used; Describe the instrument(s), e.g. number of items, types of items, sections, etc; Describe instrument development or adaptation; and Describe how validity of the instrument was obtained
create a Data Collection for a research methodology this must include Identify the instrument(s) used; Describe the instrument(s), e.g. number of items, types of items, sections, etc; Describe instrument development or adaptation; and Describe how validity of the instrument was obtained
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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create a Data Collection for a research methodology this must include
Identify the instrument(s) used;
Describe the instrument(s), e.g. number of items, types of items, sections, etc;
Describe instrument development or adaptation; and
Describe how validity of the instrument was obtained
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