Explain the fundamental data collection procedure in research and why it is important. Provide examples for: a) a market research project; b) a research project seeking to understand whether attitudes to working from home have changed; c) following the analysis of a questionnaire.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Explain the fundamental data collection procedure in research and why it is important.
Provide examples for:
a) a market research project;
b) a research project seeking to understand whether attitudes to working from home have changed;
c) following the analysis of a questionnaire.

 

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