Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT analysis of the same brand and provide recommendations to improve its marketing efforts.
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- give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?Deduce the product market frame of reference Nandos would use for segmentation. Conclude by identifying the Nandos' brands’ competitive set.Do the market segmentation for SUCRAL (a substitute of sugar for diabetic patients), what different basis you can use to segment the market? Develop a Marketing Mix using Product, Price, Place and Promotion for SUCRAL
- Under what condition would an organization prepare a sales forecast for a product groups rather than for individual products?1 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty. 2 Explain Woolworths leadership role in the distribution channel. (4) 3 Identify three criteria Woolworths could use for market segmentation. Justify your choices.The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.Market Segmentation for Keurig coffee machine. Include geographic, demographic, psychographic, and behavioral
- What are the different market segmentation approaches? Identify the key segments of relevance for the brand and justify the segments that you would target. In addition, determine the positioning for the brand for the selected target segments.1). Explain the criteria of segmenting consumer market? 2). What are the strategies of target marketing?Describe the difference between B2B (business-to-business) and B2C (business-to-consumer) marketing strategies.