The selling process consists of several steps that the salesperson must master, focusing on the goals of ________ and ________ from them. Question 15Answer a. getting new customers; obtaining orders b. closing sales; getting orders c. overcoming objections; developing relationships d. managing old customers; following up e. getting new customers; obtaining service ideas

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The selling process consists of several steps that the salesperson must master, focusing on the goals of ________ and ________ from them.

Question 15Answer

a.
getting new customers; obtaining orders
b.
closing sales; getting orders
c.
overcoming objections; developing relationships
d.
managing old customers; following up
e.
getting new customers; obtaining service ideas
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