Executive Summary - Kudler Fine Foods Web Site
James Busch
Web Programming I WEB/410
University of Phoenix Online
November 27, 2006
Forest Sun
Table of Contents
Executive Summary 1
Customer Perspective 1
Web Site Design 2
Web Site Maintenance 3
Proposed Design Elements 4
Proposed Site Changes 6
Conclusion 8
Storyboard of Proposed Site Changes 9
References a
Executive Summary Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and
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Kudler also has also expressed the desire to make the website easier to maintain. Currently, with the website in its hard coded state, making small changes can turn out to be a fairly difficult. Ultimately, Kudler Fine Foods would like to add additional functionality of allowing users to browse store inventory online and perhaps shop online. However, this does require that Kudler 's current website be redesigned in order to facilitate ease of ongoing maintenance of inventory since the current design, while capable of providing such functionality, would require tremendously more laborious effort to maintain.
Web Site Maintenance Site maintenance for the current Kudler Fine Foods is very difficult given the hard-coded design that was initially chosen. Given new standards of web design and development, and considering Kudler 's desire to provide a more attractive and useful website, it would be the recommendation of Learning Team D that Kudler Fine Foods embrace new technology by incorporating Java Server Pages (JSP) connected to their existing product database. Expanding the current product database to include cross-references to an image table would enable a site template to be developed for the consistent display of Kudler products in a familiar and easily navigatable page. Incorporating cascading style sheets (CSS) will further decrease ongoing maintenance by setting a consistent
Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also
Kudler Fine Foods is a gourmet grocery store. KFF sells meat, produce, cheese, and wine. They also provide catering services. KFF
Kudler Fine Foods demonstrates compassion for the environment and its surrounding community. The company engages in the area food bank through contribution of its “day-old perishables” to the less fortunate. Kudler Fine Foods is an advocate of nonprofit groups and a supporter of local events. Kudler Fine Foods’ actively supports the art of “organic farming” because natural grown fruits and vegetables help in the protection of the environment. Kudler Fine Foods maintains its commitment toward continuing excellent relationships between its suppliers. The Kudler Company has meetings with each of its suppliers periodically to ensure the working relationship remains valuable toward both parties. Finally, Kudler
By observing the purchases made by the customers, and examine the contracts with the distributors, Kudler Fine Foods could cut down on the frequent ordering of products, giving Kathy more time to concentrate on other functions of the business.
Kudler Fine Foods is a growing company striving to provide its customers with the finest foods and ingredients possible. To serve their customers even better, Kudler has implemented an Internet website to expand their business. Although this is an excellent idea, their current website is lacking in several areas. Our team of computer software specialists will examine Kudler's webpage and examine all of the benefits and some of the drawbacks that it currently offers. We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a
As part of the training process, each employee will take an examination to verify that they have learned what the training program intended to convey. Routine training will continue to assess employee knowledge and communicate new information, policies, or procedures. New employees will undergo this training as part of the new hire orientation program.
Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers, which will accumulate as loyalty points for redemption (Apollo Group, 2011). Customers will have the ability to redeem loyalty points for gift items, specialty foods, and other products or services as made available (Apollo Group, 2011).
Kudler’s Fine Foods does not appear to offer deli services, vitamins and supplements, or other typical grocery store items found in competitor stores. Depending on the results of Kudler’s
Kudler Fine Foods is an “upscale specialty food store located in the San Diego metropolitan area”
People often think issues are problems. Issues are actually the proposal to solve problems. The first step in problem-solving is the definition of the problem or the root of what it is that causes the issue at hand. Problems should be a negative expression; whereas issues should be positive expressions. “Decision making occurs as a reaction to a problem” (Robbins & Judge, 2007). That means there is a negative situation, which needs a plan to turn the situation into a positive status. An issue is a concern or problem in which people disagree (Clouse, 2008). Once an individual has established the issue and noted that the claim is debatable; then the
Internal aspects relate to strength and weakness. Because Kudler is small, it is more manageable. Growth can only be effective if additional facilities operate under the same level of quality as the three existing locations. Notably, Kudler Fine Foods is based on Kathy's personal vision, and therefore she personally staffs her locations for appropriate selection. By way of Kathy's methodical selection and training, her mission of delivering quality products by knowledgeable employees builds loyal
Kudler Fine Foods (KFF) mission is to provide customers the best produce, wines, and associated needs in an unparalleled customer setting. Kudler brings its customers the finest products from around the world. Kudler Fine Foods wants to improve the functionality of their current website to be more competitive and to offer their unique products to customers everywhere.
The topic being researched is how Kudler Fine Foods can improve the success of the business by preparing for possible competition, and streamlining expansion procedures. The sources used are the Kudler Fine Foods Strategic Plan, and The University of Phoenix online databases. Findings suggest that implementing a research and market analysis plan, as well as an effective risk management plan will ensure successful expansion and growth of Kudler Fine Foods. A risk management plan and market analysis of new locations, will allow Kudler to acknowledge potential problems and pre pare for them. The following is a problem statement explaining what is currently wrong with Kudlers plans on expansion, and how they can improve these
Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is located in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s mission is to offer the customer a pleasing and delightful shopping experience. Kudler’s Fine Food’s “shops the world” and only purchases the finest quality of products. Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the
Kudler Fine Foods and Wine is a food shop which was started in 1998 by Kathy Kudler, the owner. Currently, the owner has expanded his business to three different locations. The business provides quality and various varieties of food and wines. It is evident that the company has experienced a notable growth, and it is expected to develop even more in the near future. Similar to other organizations, Kudler Fine Foods and Wines can have critical events, which can jeopardize the reputation of a company on the face of the media.