Mkt 421 Week 3 Kudler Paper

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also

Being the monopoly can have some advantages and some disadvantages. The advantage is being the only store in the San Diego area that sells imported items is a plus. This allows Kudler to profit and grow with being the only international grocery store. So many people enjoy the imported products when they visit other countries but are not able to get this product again. This allows the tourist to enjoy foods they are use to eating at home when they visit. The only disadvantage is people having to travel to the San Diego area to get what they need. Kudler Fine Foods can really miss out if they don't expand. Kudler could be in trouble if they

Kudler Fine Foods is an upscale / specialty gourmet grocery food store catering to high end clientele who are seeking the finer things in life. They opened their doors in June of 1998 and currently have three locations in the San Diego area (La Jolla, Del Mar and Encinitas). Each is about the same size with approximately 8,000 square feet of retail space, each providing the same products. Kudler’s is more expensive than a traditional grocery store, but plan to service a more refined customer found in more upscale areas. They specialize in (All of which are special that Kudler’s uniquely provides):

Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. The company has three locations; La Jolla, Del Mar, and Encinitas. There are currently 30 employees split between the three locations (Kudler Fine Foods, 2007). After review of Kudler Fine Foods (KFF) current network, it has been determined that a network upgrade is necessary for all locations.

I believe that Kudler’s Fine Food has an excellent opportunity to expand its gourmet specialty food store by adding a delivery service. An upscale store should provide upscale service, which will expand Kudler’s Fine Food services enormously. Being that the number one strategic objective of Kudler’s Fine Food is to expanded its services, this will surely accomplish this objective.

Kudler offers a range of products through their retail locations as well as a service offering that consists of catering services. The products that Kudler sells consist of gourmet and specialty products that are typically hard to find. Therefore Kudler operates in a fairly narrow market niche.

Kudler Fine Foods is a gourmet grocery store chain located in the San Diego California area. The vision of Kudler Fine Foods is to become the premiere gourmet grocery store for shoppers who are interested in purchasing the finest meats, produce, cheese and wines (Kudler 2003). After opening its first store in La Jolla, California in 1998, Kudler Fine Foods (KFF) has expanded their business to Del Mar and Encinitas, California. Future growth plans for KFF include expansion to other areas in Southern California. KFF is specifically interested in Carlsbad California for its

KFF has a hierarchy of authority, which defines who is in charge of which fundamentals and who reports to whom. The decision making, ideas, and plans come from the top hierarchy, in this case Kathy Kudler, the president of KFF. KFF has a vertical dimension with several levels of management. Kudler Fine Foods has a total of three stores that make up the framework of the organizational structure. For instance, the president is at top working with the three store managers. Each store has the same structure hierarchy beginning with the store manager. Under the store manager is the assistant store manager and continues to branch out to the four different department managers – produce and foodstuffs; spirits, cheeses, and wine; meats, and seafood; bakery, and pastries. The key positions that hold the structure together is the administration staff consisting of the president,

In 1998 Kudler Fine Foods was created by Kathy Kudler, bringing a long time vision and dream to a well-established reality. She had a profound passion for gourmet food and although she had no experience in it she envisioned her company to be the one stop solution for everyone’s needs, especially since in her neighborhood there were not many places to fine a wide variety of this type of food. Kathy started her journey with the La Jolla store which from the start was a success. Therefore, another store was opened in Del Mar. The Del Mar store is not moving as smooth as

Kudler Fine Foods conducted market surveys in 2010 and 2011to collect data from consumers. The surveys help to identify opportunity, measure success, and identify strengths and weaknesses within the organization. The 2010 survey indicated that there was not a good selection of products present in the store. This was an area of weakness and an opportunity to improve; the 2011 survey showed an increase of satisfaction in the selection of products

Kudler offers quality and exclusivity in terms of its brands, types of food, and selection and it must communicate this to consumers to stand out in an already-overcrowded marketplace. As great as the 'boom' in the food business has been, spanning from everything from the Food Network to a new explosion in cooking and beyond, it also means that Kudler's branding will not necessarily be regarded as special or unique unless it knows what consumers want and can offer something truly

The American food networking Industry has seen tremendous growth since the fist cook book was published in the late eighteen century. The number of households that have subscribed to the Food networking has increased many folds as has the viewership. Never before has this stylish food industry seen such growth. This paper tries to investigate the case of Kudler’s Marketing Plans as it looks into the ways by which the Company can improve on its Research and Competitive intelligence plan. The paper also tries to find out the newer domains where the company could look forward to go for research and there by develop its strategy and tactic.

Kudler Fine Foods, even though the company has too many stores in too central of a location, high paid, hardly used employees, and a weak internet order facility there are ways to solve the issues as well as keep the vision statement of providing the best for their customers at all times. Kathy Kudler has some difficult decisions to

Research is a vital component in the success of any marketing strategy. Research provides insights into the creation and evolving changes to a marketing strategy. Over the last three years, Edible Arrangements’ top franchises in New York are showing a decline of five percent in both the consumer and business segments. As a means of boosting sales, it has been decided that a new product launching could help provide the increase needed. At the beginning of our research, it is necessary to scan the market, environment, economy, and competitor offerings around these stores to better understand what may be a contributing factors to the overall decline in sales before we introduce this new product line. Once the data is analyzed, then progress can be made to ensure what the best opportunities for success will be for our new product launching. Our research plan will provide input in finding new customers for existing products, uncover new market segments, and anticipate competitors’ moves when launching our new product line.