Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers, which will accumulate as loyalty points for redemption (Apollo Group, 2011). Customers will have the ability to redeem loyalty points for gift items, specialty foods, and other products or services as made available (Apollo Group, 2011). Statement of Scope and Goals General Project Information: Project Name: Kudler Fine Foods Frequent Shopper Program Management desires an increase in revenue based on the existing customer base. A frequent shopper plan serves as the preferred method …show more content…
The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine Foods. Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain a higher customer base, increase customer satisfaction, and gain customer loyalty. These opportunities can be measured and weighed against the costs of the project. The feasibility study will determine if the costs of partnership are feasible for the desired benefits. Operational Feasibility Operational feasibility examines the likelihood that the project will meet the desired objectives (Valacich, George, & Hoffer, 2009). In this study, the design team will attempt to understand the degree to which the system will take advantage of the opportunities to increase revenue, increase customer satisfaction, increase customer base, and gain customer loyalty. Technical Feasibility Technical feasibility examines the company’s ability to successfully construct the proposed system. The project team must analyze whether the organization has the appropriate knowledge and skills needed for completion of the system. Hardware, software, and other system requirements must be addressed and the team must determine if the company is technologically inclined to proceed with the project with the current technology. Summary of Current Business Process [pic] Figure 1 - Business
Technical feasibility refers to the organization’s ability to construct the proposed system (Valacich, 2009). Hoosier Burger needs to evaluate the hardware, software, and operating environments that may be used to accomplish their project. They must ensure there is adequate space within the restaurant and the employees have the capability to operate the new equipment or software.
Which basically means to determine the value to customers and to initiate relationships, for example, the Tesco Clubcard scheme allows them to track the shopping habits of British families around 13Million. Tesco Clubcard loyalty is the most successful program in the world linked to Tesco customers to understand the loyalty and profit. Bonuses Tesco include: 1 point for every £ 1 that the customer pays, they can also get weak points when the items on special offers, and be received vouchers worth points that have been saved any money spent, and deals Clubcard value of 4X can be used in store or online this how long term relationship Tesco focuses with their
Kudler Fine Foods uses a loyalty program which, as it currently stands, serves to “increase the consumer purchase cycle as a means to increase the loyalty and profitability of its consumers,” (p. 1, University of Phoenix, 2007); management is proposing the implementation of a new multi-media shopping cart that will appeal to the high-end clientele as well as track more customer data and improve sales. The Media cart gathers key information that will enable the marketing department to customize better the shopping experience, making use of in-store advertising, and collect data related to consumer activity (Media Cart, 2010). Although the initial investment in the carts may seem high, the return on
The objective of this project request is to track purchases of individual customer 's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site.
The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the
1. Provide a brief SWOT analysis for Kayem Foods, Inc. (specifically addressing the market opportunity for Al Fresco Chicken Sausage).
Kudler Fine Foods has requested a system to launch its new Frequent Shopper Program. This new initiative will track purchase behavior at the individual customer level. Through a partnership with a loyalty points program, Kudler will be able to offer their most valued customers high value incentives. Behavior patterns discovered from tracking purchases will enable Kudler to refine its processes and offerings to customers. Customers prefer Kudler’s Fine Foods because of the high quality foods. Rather than offering discounted prices for loyalty points redemption, Kudler will offer high value gifts to customers. This will promote the
Kulder Fine Foods wants to create a frequent shopper program to help their customers by rewarding them, but also wanting them to be protected by malicious entities that might want to do them harm. In developing a Frequent Shopper Program, Kudler ne Foods (hereby known as Johnson) will need to implement, and adhere, to strict policies and guidelines that will protect the patrons that shop at the establishments of Kudler. We can also use different modeling structures to find what kind of Frequent Shopper Program works best for Kudler. By contacting an outside agency, such as Management Science Associates, Inc., (MSA) we are able to look at data that will tell us the demographics of who is
Descriptive research will be helpful to Costco in deciding to provide items to customers in individual sales. Surveys that are filled out by Costco customers can answer many of the questions as far as which items are in the most demand to be sold individually. Development of a new test instrument can be created to address these new concerns that face Costco on changing its currents sales floor to increase revenues. Through various interviews and questionnaires Costco researchers could produce a long and short list of items preferred by customers for individual sale. Then the company could start planning the implementation of all or just the short list of items as a trial to see if the venture will produce enough revenue to cover the costs of set up.
People often think issues are problems. Issues are actually the proposal to solve problems. The first step in problem-solving is the definition of the problem or the root of what it is that causes the issue at hand. Problems should be a negative expression; whereas issues should be positive expressions. “Decision making occurs as a reaction to a problem” (Robbins & Judge, 2007). That means there is a negative situation, which needs a plan to turn the situation into a positive status. An issue is a concern or problem in which people disagree (Clouse, 2008). Once an individual has established the issue and noted that the claim is debatable; then the
assignment refers to Service Request SR-kf-013, Develop Requirements for Kudler Fine Foods Frequent Shopper Program. Similar to the individual assignment, please ignore the “Expected Results/Impact when completed” section of the service request and focus your answer on addressing the items listed below. A link to the Virtual Organizations can be found on the course Materials page.
Technical feasibility: Checks the organizations current technology. Asking the question “will it handle the suggested new system?” If the current technology does not, this would mean that the company would need to upgrade software or hardware or both to make it technically feasible. If the current technology can handle the new system, then it would be technically feasible without any technical upgrades.
Food Inc. opens in an American supermarket and draws attention to the unnatural nature of year-round tomatoes and boneless meat. It pulls aside the curtain that is concealing the truth about food from the consumer. After the brief intro, the movie shifts its focus to the topic of fast food and its impact on the meat industries. Fast food virtually started with McDonald’s. When they decided to simplify their menu and hire employees that repeated one task over and over for minimum wage, the result was the fast food phenomenon that swept the United States, and then the world. Today, McDonald’s is the largest purchaser of beef and potatoes in the United States, and is one of the largest purchasers of pork, chicken, tomatoes, and apples. Though
End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.
financing from EFL. She wondered whether it was possible to achieve EFL’s targets by opening only Roma or only Corral outlets. Prosad Singh also reported that his marketing manager had recently confirmed the new loyalty points program which had been launched in early fiscal 2011 was turning out to be very successful. Singh reminded everyone that the program is available through all the restaurants (and the coffee shops, if the plan proceeds). Customers earn one point for every $10 spent. The points are accumulated and the customer can then redeem the points on meals in the restaurants. The redemption is as follows: 100 points represent $5. So the value of each point is $0.05 for future purchases. At June 30, 2011, customers had accumulated about 20 million points which translates into a future obligation to redeem the points worth $1,000,000 (5 cents per point). The adjustment for this loyalty points program has not yet been made on the 2011