Consumer Centric Model And Market Orientation

The 'Customer orientation' is almost common orientation used in modern marketing. It includes a firm primarily basing its marketing plans throughout the marketing concept, and thus supplying products to satisfy new consumer taste. Also it’s the mostly used by organizations

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.

. Current Marketing Strategies: In marketing strategy companies set their basic goal to achieve profit by increasing sales. Every company to do good business in the market set their plan before launching their product in the market. Marketing strategy involve following process:

A business with a marketing orientation is essentially led by the needs of its customers.

The market-driven approach is a business perspective that puts the customers as a starting point in all its strategies and operations in order to deliver the superior customer value and gain a competitive advantage (Day, 1994). This approach totally contradicts with the one of the previous years of the industrial age, which the prominent scholar Drucker (1954) defined that the main purpose of the organization is to generate profit. But nowadays, it appears clear that for the future prosperity of the company, the building of the loyal customer base is necessary condition to be profitable. The support of the latest argument comes from Webster, et al. (1994) where it is concluded that the profit becomes as remuneration for a satisfied and retained customer. There are few capabilities that the company should be aware of in order to be oriented on the market (Cravens and Shipp, 1991). There is the marketing strategic process which describes the development and implementation

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

Marketing is a big concept that is difficult to define or know the meaning of one side or a specific angle because of the company's reliance on it in many aspects and complex issue for successful company strategy. There are several and many different definitions and meaning of the concept market and one of that definition is marketing is including the management of the relationship of customers in a way that benefits the company and stakeholders, it is a section inside the company where they create communication and evaluate the value of customers.(American Marketing Association,2004). Marketing orientation is a concept that focuses on techniques, including the usual management of strategic design, which is to build a comfortable

Market orientation has three behavioral components( Narver and Slater (1990) customer and competitor orientation and interfunctional co-ordination. And also on two decision criteria;s long term profitability and focus. Deshpande´ et al. (1993) define customer orientation as set of belief that puts customer interest first . George Day (1994) also define market orientation as it represent superior skills in understanding and satisfying customers. The concept of market oriented culture is important to all level of the organizations (Day, 1990; Deshpande´ and Webster, 1989; Narver and Slater, 1990; Shapiro, 1988). Narver and Slater (1990) finding is that there is positive relationship between market orientation and profitability . and also they conclude that the business in which there are highest degree of market orientation is the business that associated with highest profitability . Slater and Narver (1994) says that market oriented business are understand revenues and cost dynamics of not only current but also future target customers. This is achieved by spending considearable time on meeting and talking with customers formally and informally. Market driven business

Marketers, as we learned in chapters, in my own term, are business people that analyze and study the way each individuals react on certain promotions that they were given and carefully examine and plan a suitable service and product promotion offering to consumers that they think that plan is appropriate for them. Consumer behaviors are not only seen by the marketers, but also can be seen by it’s own consumers as well. Consumer’s perspective of viewing a business and marketer’s perspective of viewing a business can be different sometimes. Without understanding each other, consumers will not be able to experience a service or find a product that can be a beneficial to them. In other hands, if marketers have trouble with understanding consumers, then they will fail to bring out a service or a product that meets the consumer’s requirement and it will end up being fail project. This is why customer’s feed back is important for every business. Businesses learn from what consumers think about their

The purposes of this essay are to emphasis on the importance of marketing to company, explanation of the concept of customer value and how the connection of customer value and marketing is adopt by the company. In particular this essay will focus on the example of the new Fitbit Alta, an activity tracker wristband than released in March 2016. The discussion of the concept of marketing and customer value will contain discussions in relation to the presumption that marketing is an ongoing process of facilitating information and resources to create value for customer and the organization in conjunction with the fundamentality of the use of customer value to assist in the marketing of the Fitbit Alta.

In recent years, with the economy era full challenge, marketing theory and practice are accelerating the pace of innovation. Marketing not only has widely exploited in the economy and society field, but also more and more enterprises constantly innovate new performance, new competitive, new brilliance in unprecedented enthusiasm. Therefore, diverse strategies are adopted by most firms to discover and meet the needs and desires of its customers (Jobber & Fahy, 2009). Marketing orientation is one of the most successful strategies, such as the Apple company, it put to use and reap significant profit. Some specialists argue that product orientation can be used in all firms, while others debate that marketing orientation is more suitable for all products. However, several obstacles are faced by firms when they intend to move from a product to a marketing orientation. This essay will briefly describe that definition of the marketing orientation and product orientation, examples for some firms use marketing orientation and product orientation respectively as well. Furthermore, it mostly discusses key obstacles for if a firm moves from product to marketing orientation and give some reasonable solutions.

Today business successful is all about marketing strategy; the companies do not sell a product or service to all customers in the market. But on the other hand, the marketing research and

In this essay I will analyse the various definitions of marking orientation and its relation toa consumer centric approach. Production, product and sales orientations will be discussed with a focus on product orientation and its relation to the Japanese market. The new form of consumer centric approach to the market orientation, based on the internet with a focus on information tracking done by companies will be assessed. The various ways in which companies approach consumer centricity with be discussed, with the focus on two key areas; segmentation and loyalty. Corporate social responsibility will be touched upon, how companies have changed their image and is relation to consumer centricity. According to Day et al (2006) “consumer centricity is a necessary condition of the 21st century to succeed in the market place” whether or not this is true will be discussed throughout the essay, its link to corporate social responsibility and the age of information that is the 21st century, as well as to the techonology savvy individual. Finally conclusions will be drawn.

The second support to be identified in the evolutionary framework of IM is the element of market orientation inside the organization. Taking into the consideration of George (1977) that satisfied customers need encouraged employees and some writers in the area of the marketing literature have defined the need and techniques to make employees aware of customer-awareness and sale mindedness in order to support and enhance the service quality because of the overall performance (for expamle Berry, 1981; Bonoma, 1984; Crainer, 1990; Dyson and Foster, 1982; Flipo, 1986; Grönroos, 1985, Gummesson, 199; Piercy and Morgan, 1991a; Wilson et al.,1992).