Holistic Marketing Case Study

Market orientation is a methodology of business which emphasize on recognizing as well as fulfilling the wants and demands of its consumers. It is company reaction towards the customers. It is an approach that emphasis on delivering the products designed appropriately to meet the needs or requirements of customers.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

* Marketing orientation – Ensuring that you are marketing your design toward the correct audience. This could mean taking into consideration your audience when designing and making sure the design is appropriate.

Marketing is complex but it can be simplified by answering a few questions. Who is our target market, Why us, why does a customer purchase from us and not a competitor, and what distributions channels will we use to get products to end user customers (Jobs, 2013). There are 4 principles of marketing strategy. The first principle of marketing strategy is specialization. Specialization is when a company decides which products or services to concentrate on. Once a business decides which products or services to concentrate on they can begin the process of making the product or service

The purpose of this essay is to compare and contrast selling orientation and content marketing. Selling Orientation is an organizational operating structure which focuses on the needs that are required for selling to the market. The company is centered on selling efficiency rather than customer needs and wants. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

According to Voon (2006), the organization who has provide services without doing much research through market orientation has less impact on customer satisfaction and customer loyalty as compare to the organizations who provides service-driven market orientation. Another researcher also deduce that the there is always very strong relationship between market orientation and service quality. The company which provides their services to the customers after doing proper market orientation, their performance in the market will improve and the company earns huge reputation among the

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

There have been many studies of the term ‘marketing orientation’, and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. In order to achieve successful marketing orientation, a company must organise an effective structure through planning its activities, products and services successfully. This will help the company on focusing its aims and objectives on the needs and requirements of its customers, in order to establish a relationship that will increase performance and success.

Marketing Orientation focuses on identifying and meeting the hidden needs of the consumer (Unknown, 2013). The textbook states that there are five marketing orientations; social marketing, production, strategic marketing, customer and sales (Daniels, Radebaugh, & Sullivan, p. 595). Avon addresses the customer, production, strategic marketing and social marketing by granting each country the independence of selecting products based on the demand of the consumer as well as to develop those products. Distribution of the products is also considered as it pertains to each individual country. For example, door to door sales are not allowed in China so Avon launched beauty boutiques, beauty country and independent stores throughout the

It is widely accepted that with the development of commodity economy, marketing is becoming more and more significant for companies in terms of competition. It is generally believed that marketing can be characterized into many types, for example, consumer orientation, marketing orientation (MO), demand orientation and product orientation(PO). Nevertheless, most companies are in face of some problems when they transform their business strategy from PO to MO. This essay aims to present these problems and give some recommendations to deal with them. This essay is divided into three main sections, firstly, it will describe the concept of MO and PO respectively, then it will analyze the dominant problems for companies to implement MO in place of PO. Finally some conclusions will be drawn as to determine the role of MO in business and find out the solutions for companies to perform better in the future.

Marketing orientation can be defined as a strategy that is utilized by a business or company to enhance its position in order to meet the needs of its customers. There are various marketing management orientations with varying mechanisms for creating, producing, and marketing products i.e. strategic marketing, selling, production, social marketing, and product orientations (Roberts, n.d.). The production marketing orientation is the only one that does not apply to Avon since the firm focuses on a sales orientation rather than product adaptation in its global operations. The applicability of product orientation is evident in the Avon’s modification of its products to meet certain needs of customers. The strategic marketing orientation is evident in Avon’s modification of its distribution technique,

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

The Holistic Marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognise their breadth and interdependencies. It is thus an approach that attempts to recognise and reconcile the scope and complexities of marketing activities (Kotler et. al, 2009).

How service firms use market orientation has attracted great attention in innovation literature (Agarwal et al. 2003; Manzano et al. 2005). Market orientation refers to ‘‘the organizational culture that most