Relationship Between Market Orientation And CRM

| Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests.

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

* Marketing orientation – Ensuring that you are marketing your design toward the correct audience. This could mean taking into consideration your audience when designing and making sure the design is appropriate.

“Companies with a marketing orientation focus on customer needs as the primary drivers of organizational performance”

In today’s competitive business environment, the prime objective of any firm is to gain the profit and to achieve its goals successfully (Sokolowski, 2013). For this, companies focus on the market orientation to have the clear picture about the market and strategies that can increase its customer base and help to achieve its objectives. But, there are different types of factors like PESTEL and marketing myopia, which affect their objectives and the business growth of the company. In this report, the implementation market orientation of Blockbuster is discussed which helped Blockbuster to achieve its strategic goals (Hutt and Speh, 2012). Additionally, how badly it coasted blockbuster, failure to implement these framework and objectives.

            The Marketing Concept.  This is a business philosophy that challenges the above three business orientations.  Its central tenets crystallized in the 1950s.  It holds that the key to achieving its organizational goals (goals of the selling company) consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage.  This philosophy is the foundation of consultative selling.

The 5 marketing management orientations are production concept, product concept, sales concept, marketing concept and social marketing concept.

The purpose of this paper is to analyze the current status of Club 24 Gyms’ CRM system and how it currently views customer orientation. The analysis of the model currently being used and recommendations on how to improve this model are included in the findings. One of the major findings is that there is no real CRM system in place. Also, Club 24 Gyms believed that it was operating for the customer but they do not currently have a good method of delivering quality customer orientation.

This essay will look at the two marketing techniques an organisation can follow these include; marketing orientation, which would mean that companies focus is on their consumers and the activity in the market, they will look at what the currents demands are and focus their product/service around this, most companies which provide a service will follow this method as their business model will typically be around a meeting a customer’s needs to generate business and new leads via marketing that meets the wants of what the consumers are looking for. The second method is product orientation; this is a business approach or philosophy in which whatever a company makes or supplies is the focus of the management 's attention. Companies who deliver food products may fall under product orientation as the focus may only be on creating a quality product which would then sell itself to the customers. These twp methods are aurgualbly oppositive ends of the spectrum and the focus of this report will be to take a deeper look into each of these models, highlighting th advantages and disadavatages of both, also looking at what steps a business will take to ajust their orientation.

According to Voon (2006), the organization who has provide services without doing much research through market orientation has less impact on customer satisfaction and customer loyalty as compare to the organizations who provides service-driven market orientation. Another researcher also deduce that the there is always very strong relationship between market orientation and service quality. The company which provides their services to the customers after doing proper market orientation, their performance in the market will improve and the company earns huge reputation among the

When examined historically, relationship marketing and customer relationship management have been two central essentials in marketing strategy in the past decades. “Customer Relationship Management” term originated at the beginning of the 20th century when the concept of marketing shifted from transactional to relational. The shift toward this more personal marketing approach has been stemmed from the increased demand for attention of consumers who want to ensure that the brands they choose not only offer and sell products or services, but they sincerely care about them. This emotional demand caused companies to act accordingly and thus human-like brand communication systems and relationship marketing strategies which try to understand and answer customers more deeply and carefully started to occur. Brands started to emphasize the real human beings behind their logos, pay the attention what their customers need and display human-like humour and intelligence in the way they communicate with their customers to get ahead and compete in the market. Being “friends” with the customers and providing every necessary information and support for them on different social media accounts regularly became one of the key success factors for companies today.

Market orientation refers to how the end market receives the value added product. To be successful a value chain must be receptive to the demands of the market orientation. This can be monitored through customer feedback processes. (Sturgeon, 2001)

Firms today can benefit greatly from market-orientations. This allows for greater flexibility in generating and integrating crucial information into the business. Internal structures and systems that have the ability to process knowledge from external boundaries can positively influence internal responses to marketplace changes and requirements, dramatically improving the ability of the organization to learn and adapt (Malmgren,

Businesses can develop new products based on either a marketing orientated approach or a product orientated approach. According to Jaworski and Kohli (1993), marketing orientation is ‘the organization-wide generation of market intelligence pertaining to current and

It is widely accepted that with the development of commodity economy, marketing is becoming more and more significant for companies in terms of competition. It is generally believed that marketing can be characterized into many types, for example, consumer orientation, marketing orientation (MO), demand orientation and product orientation(PO). Nevertheless, most companies are in face of some problems when they transform their business strategy from PO to MO. This essay aims to present these problems and give some recommendations to deal with them. This essay is divided into three main sections, firstly, it will describe the concept of MO and PO respectively, then it will analyze the dominant problems for companies to implement MO in place of PO. Finally some conclusions will be drawn as to determine the role of MO in business and find out the solutions for companies to perform better in the future.