Concept explainers
To explain: Why the interfunctional cooperation is important for a new-product design and the symptoms of the possible lack of interfunctional cooperation.
Introduction:
Interfunctional cooperation:
It is the collaboration of diverse internal business roles to achieve the shared goal of the firm. It is done to ensure that it has the good responsiveness to environmental changes.
Explanation of Solution
Importance of the interfunctional cooperation for a new- product design:
It is vital as it takes into account when various possible views from different departments in the formation of the new product. For instance, the marketing department will be having an idea or two for a product design. However, the manufacturing department may advise that the product in the present state is not feasible for modification.
Similarly, the manufacturing department may have a concept for a product, but the marketing department may indicate there is no way to market that product. Hence, interfunctional cooperation is significant for a new-product design.
Symptoms of conceivable lack of interfunctional cooperation:
- Lack of interaction between the different departments.
- The difficulty for accepting the value that the other departments brought to the decision making procedure.
- Lack of respect between the different departments.
- Cross functional rivalry between various departments.
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