E.loving Average, Welghted Moving Average andExponential Smoothing, this includes: MAD, MSE and MAPE2. Usinga=0.4, determinetheforecastforthenextperiodifthevalue forecasted forthe pastperiod was 41,758 and the actual demand turned out to be 42,555.mond fr joxNjE1/a/NTE1MD92MZK5MDY1/detailsOpen with Google Docs1. National Mixer, inc. sells can openers. Monthly sales for a seven-month period were asfollows:SalesMonth (000units)Feb19Mar18AprMayJune152018JulyAug2220Forecast September sales using each of the following:A The Naive ApproachB. Three month moving averageC.A weighted moving average using 0.60 for the recent month, 0.30 for two months ago,and 0.10 for three months agoD. Exponential smoothing with a smoothing constantof 0.20E Calculate the forecast errors for Moving Average, Weighted Moving Average andExponential Smoothing, this includes: MAD, MSE and MAPEPage2 1 3

Forecasting techniques are used to predict future events. Forecasting is the process of estimating…

Answered: A. The Naive Approach B. Three month…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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E FA/IBM536/FEB2022 O Final Assessment Test Declaratic x • Download file ilovePDF i docs.google.com/forms/d/e/1FAlpQLScUk7m_XQAbSDhnv-0qsBCBvKgmkwb0Q1|13Vx4wkihZP6TOA/formResponse TVOTE OT TE ap ove Messages are implicit and often highly coded in: Low-context societies Moderate-context societies High-context societies Variable-context societies None of the above
* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…
Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.(D2)
SELLIGITU YouTube group 00 massage instgram 0 comment fac Mercer mettl tests.mettl.com/test-window-api?ecc=Y%2FQ3K9mmlYDmfFQx9Z6bZ30lx2B9J1%2BKdYwsjXxKr9M%3D#/testWindow/2/0/1 0 comment inst ction 3 of 3 Section C Question #1 Which of the following is an aspect of relationship marketing? ERED BY mett O Tyne here to search. PERTS Posts B P OEDL 202 Marketing Management_16 Feb 2023_TSL Ⓒ 1 2 Ps 3 O Raghad Almohareb... Ai 4 5 6 Revisit AHED KHALED ISWED ALMU II tests.mettl.com is sharing your screen. 7 Pr A 3 8 9 SAMIX® 10 11 Stop sharing 12 I Hide 455 13 All 9 K 50°F Mostly cloudy A & C
6 For Clear Segment (CS) company TAM is 500K with the Premium Segment being 20% of themarket, the Midsegment being 25%, and the Budget Segment 55% of the market.The premium version of CS’s offering is sold for $1000 with a 60% UCM; the middle versionis sold for $600 with a 35% margin, and the budget version is sold for $300 with a 20% margin. Calculate the market sizes, Product UCMs, and possible contributions of eachsegment.
3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?
App E FA/IBM536/FEB2022 O Final Assessment_Test Declaratic x • Download file ilovePDF i docs.google.com/forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-OqsBCBvKgmkwb0Q1|13VxAwkihZP6TOA/formResponse O None of the above In terms of communication styles, which of the following countries has a high- context society? * Germany Scandinavia Canada Japan None of the above
- Write the blank the correct answer given inšlde te Location studies Test Marketing Consumer markets Advertising pre-and pos-testing Data analysis Observation research Pricing tests Concept, product development, and product studies Target market studies Usage, attitude, and image studies External factor research Usage, attitude, and image studies 1. It can be used to decide on the packaging, to determine the market reaction and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and to determine price elasticity. 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. 4. The information from these researches helps marketers identify macro-environmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. 6. It reveals the effectiveness of point-of-purchase collateral materials. 7. It…
1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
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Please Answer for attached questions. Thank you
3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…

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