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Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.(D2)
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- 1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectivesThe student develops at least one thorough and detailed recommendation for each ratio that is appropriate for the Barry Computer Company to improve financial performance over time (over the next 3–5 years to meet industry standards). Student provides a thorough and detailed assessment of limitations of the exclusive use of ratio analysis for evaluating financial performance, including any qualitative factors that could also complement the ratio analysis and play an important role in improving financial performance.
- Cost Estimation Using High-Low; Graphs Lawson Advertising Agency is trying to persuadeKansas City Sailboards Company to spend more on advertising. The agency’s argument is that a constant and strong positive relationship exists between advertising and sales in the sailboard industry.Sue Lawson presents these data taken from industry data for stores similar in size and market share toKansas City Sailboards:Advertising Expense Annual Sales$2,500 $ 96,000 3,000 110,0003,500 124,0004,000 138,0004,500 143,0005,000 147,0005,500 150,000Required1. Use the high-low method to estimate the relationship between increased advertising and sales.2. Graph annual sales and advertising expense.3. Do the data prove Sue’s point?om/qa/wait/40583814/ Question: Which of the following statements most accurately reflects the essence of the marketing discipline as we currently understand it? Multiple Choice Marketing must design the 4 P's with effectiveness and efficiency pursuant to objectives. In creating customer needs and wants, ensuring profitability is our focal concern. 000ln meeting customer needs and wants, we try to build long-term relationships that have benefits for everyone. It's entirely about creating needs and wants. Download Attachments O 122969522-4040151.jpeg Skip Question· Show Comment· Report IssueRecommendation(s) for the food and beverage organisation(Nestle) to seize the opportunities and eliminate the threats. use management function (planning, organising,leading,controlling)
- The 4Ps are all a marketing manager needs to create a marketing strategy for a service business". Prepare a response that argues the contrary and justify your conclusions.Engage: Inventory Planning: Forecasting during Uncertainty Inventory Planning: Forecasting During Uncertainty COVID-19 has unleashed unprecedented consumer demand and exposed fractures in the just-in-time supply chain model. In the span of just a few months, your supply chain may have changed drastically. Supplier shutdowns in China. Increased shipping demands. Decreased working capital. These evolving conditions impact your go-forward inventory strategy. Forecasting inventory requirements have always included a mix of past trends, sound predictions, and supplier relationships. But the uncertainties we are facing right now make this process more challenging. This includes Evolving consumer demands Product availability, and Predictable transportation Let's look at these inputs and how they may impact inventory planning. Uncertainties in Consumer Demand Consumer demand is on a roller coaster and the ride doesn’t seem to be slowing down soon. Shelter at home requirements have led…105 Which of the following real estate mortgage transactions is subject to the TILA-RESPA Integrated Disclosure rule (TRID)? A) Reverse mortgage B) Home equity line of credit (HELOC) C) A single-family residence loan secured by real property D) Mortgage secured by a mobile home not attached to land
- Engage: Inventory Planning: Forecasting during Uncertainty Inventory Planning: Forecasting During Uncertainty COVID-19 has unleashed unprecedented consumer demand and exposed fractures in the just-in-time supply chain model. In the span of just a few months, your supply chain may have changed drastically. Supplier shutdowns in China. Increased shipping demands. Decreased working capital. These evolving conditions impact your go-forward inventory strategy. Forecasting inventory requirements have always included a mix of past trends, sound predictions, and supplier relationships. But the uncertainties we are facing right now make this process more challenging. This includes Evolving consumer demands Product availability, and Predictable transportation Let's look at these inputs and how they may impact inventory planning. Uncertainties in Consumer Demand Consumer demand is on a roller coaster and the ride doesn’t seem to be slowing down soon. Shelter at home requirements have led…5. The marketing manager of a large truck manufacturer was surprised to learn that the price lists generated by his department had little relation to the prices that were actually charged to customers. The company's finance department often changed the prices to confirm to profit goals before the prices reached the company's sales force. The salespeople often gave customers discounts to increase their sales volume. The operations manager made price adjustments to accommodate delays in promised shipping times. a. Why is this situation undesirable for the company? b. What can be done about this situation?Engage: Inventory Planning: Forecasting during Uncertainty Inventory Planning: Forecasting During Uncertainty COVID-19 has unleashed unprecedented consumer demand and exposed fractures in the just-in-time supply chain model. In the span of just a few months, your supply chain may have changed drastically. Supplier shutdowns in China. Increased shipping demands. Decreased working capital. These evolving conditions impact your go-forward inventory strategy. Forecasting inventory requirements have always included a mix of past trends, sound predictions, and supplier relationships. But the uncertainties we are facing right now make this process more challenging. This includes Evolving consumer demands Product availability, and Predictable transportation Let's look at these inputs and how they may impact inventory planning. Uncertainties in Consumer Demand Consumer demand is on a roller coaster and the ride doesn’t seem to be slowing down soon. Shelter at home requirements have led…