Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9.8, Problem 1LO
Summary Introduction
To discuss: The way the marketers form the value propositions utilizing the positing strategies.
Positing refers to the finding of a place to the put the product in a particular position in the minds of the buyers.
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How marketers develop and implement a positioning strategy.
Explain how marketers build value propositions utilizing positioningstrategies.
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