MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 8.3, Problem 1PC
Summary Introduction

To determine: Least risky entry strategy and the reason to consider it least risky.

Introduction: The approaches used by a firm to enter into a market for doing business are known as the entry strategy of the firms.

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Which entry strategy has the least risk and why?
1.Indicate whether the supply or Demand curve would shift to the right, shift to the left or movement along the demand/supply curve under each of the following instances An announcement by local supermarkets on radios and television channels that more companies and individuals with pick up cars have come on board to offer delivery services of groceries  to customers during the rock down period. What would happen to the supply of delivery transport service?   The Namibian government decides to stop subsidising the City of Windhoek, public transport division. what would happen to the supply of public transport?   The government of Namibia decides to increase the income of all the civil servant by 30% as many demanded the need to buy their own vehicle. what would happen to the demand curve for vehicles?
Assess risk adjusted opportunities vs. the operating environment in the two target markets of Poland and Bulgaria based on the following documents.
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