Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5.6, Problem 1LO
Summary Introduction
To identify: The 7 guidelines for creating effective social media content.
Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.
Content marketing is the process of creating and distributing the related and targeted information to enage and attract customers with the goal of reaching the desired action.
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