Principles of Management

OER 2019 Edition

ISBN: 9780998625768

Author: OpenStax

Publisher: OpenStax College

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Product Extension and Refinement

“Product extension is the marketing strategy using an established product's brand name on a new product that is in the same category.”

Textbook Question

Chapter 18, Problem 6CRQ

What circumstances indicate a firm should consider an external process for developing/acquiring technology?

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Chapter 18, Problem 5CRQ

Chapter 18, Problem 7CRQ

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What is your definition of technology?

Examine the THREE (3) phases involved in the acquisition of technology?

How will the technology/ solution/ concept affect businesses and / or society? Why is it important formanagers to know about it?

Chapter 18 Solutions

Principles of Management

Ch. 18.1 - How do companies benefit from participating in an...Ch. 18.1 - What impact does electronic trading have on the...Ch. 18.1 - How are management of technology and management of...Ch. 18.1 - How can firms create value through good management...Ch. 18.1 - How has Acer managed its technology and innovation...Ch. 18.2 - How do managers develop technology and innovation?Ch. 18.2 - What are the advantages and disadvantages of each...Ch. 18.3 - Look at the Acer case at the beginning of the...Ch. 18.3 - Look at the Acer case at the beginning of the...Ch. 18.4 - How is Guidance Software responding to and helping...

Ch. 18.4 - What other types of forensics software do you...Ch. 18.4 - What are the benefits and risks of Guidance...Ch. 18.4 - Look at the Acer case at the beginning of the...Ch. 18.4 - What goals did they accomplish?Ch. 18.5 - In the beginning, Acer was very entrepreneurial....Ch. 18.6 - What is organizational learning?Ch. 18.6 - What are the differences between leadership and...Ch. 18.6 - What forecasting techniques are used in the...Ch. 18.7 - How do you keep up with a constantly evolving...Ch. 18 - How do we define technology and innovation, and...Ch. 18 - What are the four areas that need to be managed by...Ch. 18 - What are the five Cs of managing innovation, and...Ch. 18 - How does an organization enhance its agility? When...Ch. 18 - Compare and contrast the advantages and...Ch. 18 - What circumstances indicate a firm should consider...Ch. 18 - How does a firm determine the type of external...Ch. 18 - What are the benefits of using internal sources...Ch. 18 - How does an entrepreneurial firm identify and...Ch. 18 - How does knowledge management impact the...Ch. 18 - Followship is critical to MTlâ€”how does the...Ch. 18 - How does the management of technology and...Ch. 18 - What factors contributed to Novartiss invoice...Ch. 18 - How did IT help the company solve that problem?Ch. 18 - What other uses and functions does Input Accel...

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