Principles of Management
OER 2019 Edition
ISBN: 9780998625768
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 16, Problem 1CTQ
How should Facebook respond to the 2014 research situation? How could an earlier response have helped the company avoid the 2018 controversies and keep the trust of its users?
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Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis
a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable income
Qualitative research aims to understand concepts, thoughts, or experiences. It provides in-depth insights into poorly understood topics—the data type deals with words, pictures, or descriptions. The methods involve using focus group(s) for “Open-ended questions” to explore subjects’ perspectives, Describing observations in words, and literature reviews. Qualitative research is also at risk for biases, including the Hawthorne effect, observer bias, recall bias, and social desirability bias. How do you ensure the reliability and validity of your findings in qualitative research?
How can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?
Chapter 16 Solutions
Principles of Management
Ch. 16.1 - Describe the communication process.Ch. 16.1 - Why is feedback a critical part of the...Ch. 16.1 - What are some things that managers can do to...Ch. 16.2 - How are you managing your e-mails now? Are you...Ch. 16.2 - How would you communicate to a colleague that is...Ch. 16.2 - What are the three major types of communication?Ch. 16.2 - How can you manage the inflow of electronic...Ch. 16.2 - What are the major influences on organizational...Ch. 16.3 - What are the major roles that managers play in...Ch. 16.3 - Why are negotiations often brought into...
Ch. 16.4 - How are corporate reputations affected by the...Ch. 16.4 - Why is corporate reputation important?Ch. 16.5 - Is it ethical for U.S. companies to lay off...Ch. 16.5 - Discuss the internal and external communications...Ch. 16.5 - What are the four components of communication...Ch. 16.5 - Why is it important to understand your limitations...Ch. 16.5 - Why should managers always strive to improve their...Ch. 16 - Describe the communication process.Ch. 16 - Whys is feedback a critical part of the...Ch. 16 - What are some things that managers can do to...Ch. 16 - Compare and contrast the three primary forms of...Ch. 16 - Describe the various individual communication...Ch. 16 - How can managers better manage their effectiveness...Ch. 16 - Which communication roles are most important in...Ch. 16 - Identify barriers to effective communication.Ch. 16 - How can barriers to effective communication be...Ch. 16 - How should Facebook respond to the 2014 research...Ch. 16 - Should the company promise to never again conduct...Ch. 16 - How can Facebook balance the concerns of its users...Ch. 16 - What processes or structures should Facebook...Ch. 16 - Respond in writing to the issues presented in this...
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?arrow_forwardGive an example in which ethical impact assessment could have helped a company identify ethical issues before making a decision about data, for example, if Facebook had conducted an ethical impact assessment before sharing data with Cambridge Analytica, explain what the results may have revealed?arrow_forwardPlease provide Correct answer, don't use any AI tool.arrow_forward
- What were your internet research goals? Are there long-term solutions?arrow_forwardTwitter EthicsTwitter was created in March of 2006 and launched in July of that year. Since the beginning, it created its so called “Twitter Rules” for monitoring content and behavior. Many users vent out in twitter and in many occasions the comments could be vile, hurtful and disrespectful (Mintz, 2017). Or simply lies that go unverified or uncensored but were issued as if they were statements of truth. Nevertheless, only recently in the second trimester of 2020, twitter decided to become more proactive in applying its rules flagging two of President Trump recent tweets. This was despite of the fact that Pres. Trump has been tweeting as a private citizen since 2009 and produced thousands of tweets as President since 2016. Many has voiced their concerns and disapproval of Twitter selective process of very late intervention and wonder if the ethics of the company are really balanced. In the first flagged tweet Pres. Trump said, without any evidence, that mail-in ballots are fraudulent.…arrow_forwardHow should Facebook respond to the 2014 research situationarrow_forward
- Each of us is biased to some degree. Marketers can bias research findings based on how survey questions are structured and worded. Answer the following two questions: As a marketer, how do you eliminate that bias? Why would eliminating bias be important to your research? Write two biased research questions and then rewrite them so that they are unbiased. Include both the biased and unbiased versions of both questions in your submission.arrow_forwardWhat will be the social media strategies for a soft drink company in current situation caused by covid-19?arrow_forwardHow do you increase views?arrow_forward
- Critics claim that research activities such as this infringe on consumer privacy rights. Should marketers have access to such information? Discuss the advantages and disadvantages of such research for both marketers andconsumers.arrow_forward23) Which of the following is one of benefits society contributes to a business's ability to operate profitably? A) Education and health care opportunities B) Profit to stabilize the nation's economy C) Low taxes D) Increased standards of living E) A legal framework in which to pursue commerce Which of the following best describes business intelligence? A) Systems and technique for gathering and processing valuable information B) Compiling statistical reports on web traffic C) Self-serve analytical capabilities that all employees can use D) The use of the Internet of Things to detect long-term problems within a business E) The ability to understand and store large sets of data for future use.i need more explanationarrow_forwardWhat are the benefits and drawbacks of the following: - Jury of Executive Opinion - Delphi Method - Opinion Pollsarrow_forward
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