Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 4BYMP
Summary Introduction
To discuss: the type of channels and intermediaries Person X has to choose.
Introduction:
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Identify the major channel alternatives open to a company.
Distribution channel rates to what point? select the best answer:
a) communication
b) purchase
c) payment
d) delivery
1- Explain why companies use marketing channels and discuss the functions these channels perform.
2- Discuss how channel members interact and how they organize to perform the work of the channel.
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- describe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)arrow_forwardOutline the four most common channels for businessproducts. Describe the products or situations that leadmarketers to choose each channelarrow_forwardWhat is a channel of distribution? What are channelintermediaries?arrow_forward
- In e-commerce, there is a distinction between a distribution "channel" and a distribution "medium". 1) Define each of these and describe the key differences. How does the Web factor into defining these differences?arrow_forwardWhat kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forwardIn Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attachedarrow_forward
- Outline the three major channel strategydecisions.arrow_forwardSpecify which channel and intermediaries will best satisfy the important buying requirements of the target market.arrow_forwardWhich distribution channels would producers of services be most likely to use? Why? Provide a thorough discussionarrow_forward
- Define marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.arrow_forwardDescribe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?arrow_forward
arrow_back_ios
arrow_forward_ios