Essentials of Business Analytics (MindTap Course List)
Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN: 9781305627734
Author: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher: Cengage Learning
Question
Book Icon
Chapter 15, Problem 1P

a.

To determine

Construct the decision tree.

a.

Expert Solution
Check Mark

Explanation of Solution

Here, there are two decision alternatives d1 and d2 and the three states of nature s1, s2  and s3.

Thus, the decision tree is given as follows:

Essentials of Business Analytics (MindTap Course List), Chapter 15, Problem 1P

Thus, the decision tree has been constructed.

b.

To determine

Find the decision using the optimistic, conservative and minimax regret approaches.

b.

Expert Solution
Check Mark

Answer to Problem 1P

The decision d1 gives the optimistic approach because it has the largest maximum profit.

The decision d2 gives the conservative approach because it has the largest minimum profit.

The minimax regret is the decision d1 because it minimizes the maximum regret.

Explanation of Solution

By using the decision tree in Part (a), the maximum and minimum profit based on the decisions d1 and d2.

DecisionMaximum ProfitMinimum Profit
d125025
d210075

Optimistic approach:

The optimistic approach evaluates each decision alternative in terms of best payoff that can occur.

The decision d1 gives the optimistic approach because it has the largest maximum profit (from the above table).

Conservative approach:

The conservative approach evaluates each decision alternative in terms of worst payoff that can occur.

The decision d2 gives the conservative approach because it has the largest minimum profit (from the above table).

Minimax Regret approach:

The minimax regret approach is the difference between the payoff associated with a particular alternative and payoff associated with the most decision that would yield the most desirable payoff for a given state of nature.

Regret or opportunity loss table:

Decision

s1s2s3
d10050
d215000

The maximum regret for the decision d1 is 50 and d2  is 150.

Here, the decision d1 has been selected because it minimizes the maximum regret.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
The following payoff table shows profit for a decision analysis problem with two decision alternatives and three states of nature.
Tolkien’s marketing manager has been asked to develop a new promotional strategy for the company, which has been facing stiff competition from some new transport companies. After much research she has narrowed down the choice to three strategies and has constructed the decision tree shown below – which includes the payoffs and probabilities she has managed to estimate – but it is incomplete. She has identified three alternative promotional strategies (and their upfront cost): customer referral programme (£35,000); causes and charity (£30,000); branded gifts(£50,000). The impact on turnover in each case depends on the ‘reach’ of the promotional campaigns which could be high, medium or low. The payoffs represent the increase in annual sales turnover in £000s over a one-year period (excluding up-front costs). Required: Complete the decision tree by providing the value of all missing elements (shown as A, B, C, D, all marked with a *). Use the decision tree to advise the marketing manager…
The owner of Catamount Ice Cream needs to decide which size shop to rent in a new strip mall. He estimates that monthly profits will vary with demand for ice cream as follows: High Demand Demand Low Size of Shop Large 1,000 1,300 900 1,400 Medium Small 800 1,500 He feels there is a 40% chance that demand will be low and a 60% chance that demand will be high. He'll use a decision tree to help him decide what to do. When he draws his decision tree, how many circles will there be?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Holt Mcdougal Larson Pre-algebra: Student Edition...
Algebra
ISBN:9780547587776
Author:HOLT MCDOUGAL
Publisher:HOLT MCDOUGAL