Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14.3, Problem 14.3AQ
Summary Introduction

To determine: Any other food brand that use interesting packaging.

Introduction:

Packaging is the cover used for the protection, transportation and usage of a product. It can be of plastic, paper and other materials as well.

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How different is the packaging of KIND bars from that of other snack bars? Is it superior? How about the product itself? Is it better than other snack bars?
Packaging must be terribly important today on lots of products. We spend a fortune on it. I read recently about a detergent packaging gimmick—an ‘over- cap.’ It goes onto a bottle, over the regular cap. It can be torn away and sent in for a refund. Less likely to be cheated on than a coupon. Now that’s creative. Are you creative? Could you come up with some ideas like that? We think there is a big packaging opportunity to differentiate our nonalcoholic beer. New products people on that line would sure appreciate some packaging ideas they have never heard of. Good ones, that is, not just a bunch of foolishness.
Find a product at home that has a distinctive package. Provide classmates with your evaluation of the package based on packaging purposes discussed in the concept overview and the video in this week's module. Include a description of the product and packaging (you can also post a photo of it with your post if you want) in your evaluation.
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