Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN: 9781305506381
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
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Chapter 14, Problem 2E
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The price elasticity of demand for air travel differs radically from first-class (-1.3) to unrestricted coach (-1.4) to restricted discount coach (-1.8). Given these elasticities, what are the optimal prices (fares) on a cross-country trip with incremental variable costs (marginal costs) equal to $120?
MR=Px(1+1/Ed)
MC PED OP
CLass
($)
(Ed)
(P*)
First Class
$120
-1.3
$
Unresticted coach
$120
-1.4
$
Restricted Discount
$120
-1.8
$
Suppose your elasticity of demand for your parking lot spaces is –2, and price is $8/day. If your MC is zero, and your capacity is 80% full at 9 A.M. over the last month, are you optimizing?
Suppose your elasticity of demand for your parking lot spaces is –2, and price is $8 per day. If your MC is zero, and your lot is 80% full at 9 A.M. over the last month, are you optimizing?
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Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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- Suppose the demand for a product is given by D(p)=-8p+227. A) Calculate the elasticity of demand at a price of $18. Elasticity = (Round to three decimal places.) B) At what price do you have unit elasticity? (Round your answer to the nearest penny.) Price = $arrow_forwardThe price elasticity of demand for a textbook sold in the United States is estimated to be -2, whereas the price elasticity of demand for books sold overseas is -3. The U.S. market requires hardcover books with a marginal cost of $40; the overseas market is normally served with softcover texts on newsprint, having a marginal cost of only $15. Calculate the profit-maximizing price in each market.arrow_forwardSuppose the demand for a product is given by D(p) = -2p+ 232. A) Calculate the elasticity of demand at a price of $59. Elasticity = (Round to three decimal places.) B) At what price do you have unit elasticity? (Round your answer to the nearest penny.) Price = $arrow_forward
- An end-of-aisle price promotion changes the price elasticity of a good from -2 to -3. Suppose the normal price is $34 , which equates marginal revenue with marginal cost at the initial elasticity of -2. What should the promotional price be when the elasticity changes to -3 ? ( Hint : In other words, what price will equate marginal revenue and marginal cost?) a) $ 30.60 b) $25.50 c) $33.15 d)$ 35.70arrow_forwardIf bus travel is an inferior good, its income elasticity of demand is a. strictly greater than 1. b. positive. c. equal to zero. d. negative.arrow_forwardIf automobiles and gasoline are complements, then their cross-elasticity coefficient is a. strictly greater than 1. b. positive. c. equal to zero. d. negative.arrow_forward
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